The place of digital commerce in the Federal Capital Territory of Nigeria.

Abstract

Digitalization plays an important role in today’s competitive market as it involves exploring business model using digital technologies which reduces cost and expands businesses globally. The COVID-19 outbreak has irreversibly changed digital buying behavior in emerging and industrialized markets. Abuja is the capital city of Nigeria and one of the fastest growing cities in Africa where digital business opportunities exists. Hence, this study investigates the place of digital commerce in the Federal Capital Territory (FCT). This study anchored on the x-efficiency theory and employed a desk review of related literature. In doing this, it discussed the concept of Digital commerce, quality of service, adaptability to digital commerce, entrepreneurship and digital commerce and challenges faced by digital commerce in FCT. In conclusion, it was noted that the changing habits of consumers continue to increase while it is suggested that businesses should speed up their adaptation with novel digitalization, in order not to be left behind in the digital market space. This study will be of benefit to digital entrepreneurs, consumers and policy makers. Empirical study can be explored in order to confirm this study by future researchers.