Factors Influencing Users’ Willingness to Use Cloud Computing Services: An Empirical Study

Abstract

Cloud computing technology is one of the newest technologies widely used by consumers globally due to its advantages. One of the common advantages is that users can get access to applications and their own files and data on demand. However, there are privacy concerns which discourage users from being active in cloud computing. This paper attempts to investigate the factors that influence consumers’ willingness to use cloud computing services by using a quantitative research approach. A total of 340 cases were gathered from a sampled population of students. Based on SPSS analysis, the study found that perceived privacy control, perceived effectiveness of privacy policy, and information privacy concerns in a cloud computing environment have significant influence on users’ willingness to use cloud computing services