The Role of Small Scale Industry in Vocational and Technical Education: The Impact of Marketing Management

Abstract

This study was carried out to determine the role of small scale industry in vocational and technical education: the impact of marketing management. Specifically, this study determined the:- the marketing problems faced by Vocational and Technical Education students in school of Technical Education in Niger State College of Education, Nigeria as well as the solutions to the marketing problems faced. Two research questions were answered and two null hypotheses were formulated and tested at 0.05 level of significant to guide the study. The descriptive survey approach was used and the target population for this study was made up of the students in school of technical. Fifteen (15) item-questionnaires were used as instruments for data collection which were analyzed according to research questions. The data collected from the respondents was analyzed using mean and Analysis of Variance (ANOVA). The findings among others include: Poor marketing Management, lack of marketing orientation. It was recommended that the Government should formulate policies and programmes to encourage small-scale entrepreneurs sail smooth in their private investment. Such encouragement should include, tax holiday, interest free loan and low tariff.