Relationship Between Social Media Utilization And Achievement Of Undergraduate Students In North-Western, Nigeria.

Abstract

The study was carried out on assessment of the relationship between social media utilization and academic achievement of undergraduate students in north-western Nigeria. The study had five objectives, five research questions, and five null hypotheses which were formulated and tested at 0.05 level of significance. A correlational descriptive research design was adopted for this study. The population of the study was 9752 200 level students in which were admitted in 2016/2017 academic session in five Federal Universities in North-western, Nigeria. A sample frame of 272 students was drawn from the population. A self-constructed social media utilization questionnaire was used for collection of data. Mean and standard deviations were used to answer the stated research questions. Pearson Product Moment Correlation (PPMC) was however used to test null hypotheses one to four, and t-test statistical tool was employed in testing null hypothesis five. From the results of the study, hypotheses one to four were retained while hypothesis five was rejected. The summary of findings of the study showed that there was significance correlation between social media utilization and rate of usage of social networks and undergraduate students academic achievement in northwestern universities in Nigeria and students differ significantly difference in the use of social media. However, based on the findings, it was concluded among others that, social media utilization, rate of usage had no significance relationship with undergraduate students’ academic achievement in Northwestern Nigeria. It was recommended that teachers, parents and school authorities should ensure that male and female students are not engaging in any social media networks and sites that can distract their attention from school activities.