Mass Media Role in the Promotion of Nigeria’s Cultural Diplomacy and National Security

Abstract

For more than two decades, national security has become a source of concern for all stakeholders in Africa especially with the uprising of insurgency group in different parts of Africa including Nigeria. Against this backdrop, this paper examines the role which the mass media can play in repositioning Nollywood for the promotion of Nigeria’s cultural diplomacy and national security. The paper argues that, the mass media is not only a veritable tool for the promotion of Nigeria’s cultural diplomacy but also, a social catalyst that can reposition Nollywood for the same purpose due to its functional disposition in the society. It posits that Nollywood as a reflection of Nigeria’s rich cultural heritage, and can perform its role better through adequate coverage and agenda setting of the mass media. The mass media could also be used to reposition Nollywood for the promotion of Nigeria’s collective national security which is vital for national development