IMPACTS OF PRODUCT PACKAGING SIZE ON MARKET SHARE OF SMALL AND MEDIUM ENTERPRISES IN FEDERAL CAPITAL TERRITORY ABUJA, NIGERIA

Abstract

This paper examines the impact of product packaging size on market share of small and medium enterprises in FCT Abuja, Nigeria. Data was collected through structured questionnaire and were analysed using percentages, frequency and structural Equation Model of Partial Least Square (PLS). The sample size for this thesis is 398 SMEs which was calculated using Taro Yamane formula with 95% confidence level. The findings revealed that the null hypotheses were rejected. Statistically, the study established product packaging size as significant element of market share of in SMEs. In conclusion, there exist a positive significant impact between product packaging size and packaging information and market share in the study area. The study recommends that Government should capitalize in increasing raw materials developed and processed in Nigeria used to manufacture packaging for locally produced goods.