COLLABORATIVE STRATEGIES TO COUNTER THE INFLUENCE OF EMERGING TECHNOLOGIES IN FAKE NEWS PROPAGATION

Abstract

This paper examines the increasing danger posed by fake news, which are made easier to spread through technologies, like deepfakes AI generated content and social media. It delves into the consequences of these technologies on the dissemination of news and explores collaborative approaches that can be used to minimize their negative impacts. By drawing from studies this paper presents an analysis of how emerging technologies contribute to the proliferation of fake news while also providing practical strategies for addressing this crucial issue. The paper emphasizes the importance of cooperation among stakeholders such as researchers, educators, policymakers and technology companies, in combating the threat posed by fake news in the digital era.