Analysi of Information and Communication Technology (ICT) Usage in Marketing of Poultry Products in Chikun Local Government Area, Kaduna State, Nigeria

Abstract

This study analyzed the information and communication technology (ICT) usage in marketing of poultry products in Chikun local government area of Kaduna State, Nigeria. A multi-stage sampling procedure was used to select 80 respondents and the primary data were collected with the aid of questionnaire complemented with interview schedule. Both descriptive and inferential statistics were used to analyze the data collected. Results show that the mean age of the respondents was 37 years, a majority of the respondents were married (68.4%) and practiced intensive management system (87.3%) while all the respondents (100%) were literate with primary, (18.7%) secondary, (51.3%) and tertiary (30.0%) education. More so, mobile phone (mean = 2.48), radio (mean = 2.06) and television (mean = 2.05) ranked 1st, 2nd and 3rd, respectively among the various ICT facilities used in marketing poultry products by the respondents. Age (-1.704), income (1.692) and cooperative membership (2.095) were found to influence utilization of ICT in marketing poultry products. The major constraints indicated by the respondents were unavailability of ICT tools (93.7%), poor knowledge skill of the farmers (88.6%) and epileptic power supply (82.3%). It is recommended that better infrastructure such as electricity as well as good and effective network coverage be provided in the study area.