DETERMINANTS OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) USE IN THE MARKETING ACTIVITIES OF POULTRY FARMS IN EPE LOCAL GOVENRMENT AREA OF LAGOS STATE, NIGERIA

Abstract

ABSTRACT The study focuses on the determinants of the rate of adoption of ICT in poultry business in the study area. The objective of the study was to determine the rate of ICT compliance in marketing of poultry products. A random sampling technique was used to select a total of 60 respondents from the study area (15 wards in Epe LGA of Lagos State). Data were obtained through administration of structured questionnaires and interview schedule. Data were analyzed using descriptive statistics and Tobit regression model. The result of the analysis revelas that poultry farmers in the area have been using ICT compliance in running their business. The result of the analysis also shows that education has a positive correlation with the rate of adoption of ICT, while age has a negative correlation. Findings from the study also revealed that print media and mobile telephones are the instrument of ICT compliance. It was however, evident that certain infrastructural facilities like power supply are inefficient, and recommendation were made for the increase awareness on the use of ICT through extension education be provided in order to ensure effective utilization of ICT for poultry business in the area.