Assessment of consumer preference for cowpea quality characteristics and price trends in Niger State, Nigeria.

Abstract

This study assessed the consumer preference for cowpea quality characteristics and price trends in Niger State. the study employed a random sampling techniques to select three market from three different region across the state. systematic selection of 5 retailers from each market was carried out every month for twelve months. Information on relevant cowpea grain quality characteristics most preferred by consumers and its price trend is limited at present in the study area. Results revealed that consumers showed a preference for quality characteristics such as rough texture, white eye, white tests colour and minimum insect damaged grains. Price trends showed increase in prices of cowpea grains from January to July in all markets. It was recommended that Government should provide cowpea grains encompassing all the qualities preferred by consumers. Good storage mediums to combat insect damage to cowpea grain and price stability can be achieved through government intervention.