ECONOMIC ANALYSIS OF FRESH FISH MARKETING IN KEDETIFIN DISTRICT OF MOKWA LOCAL GOVERNMENT AREA, NIGER STATE, NIGERIA.

Abstract

Abstract The study examined the Economic analysis of fresh fish marketing in Kede-Tifin District of Mokwa Local Government Area of Niger State, Nigeria. Multi-stage sampling technique was used to draw up 200 respondents for the survey and questionnaire were used to collect information from the respondents, however only 120 questionnaires were found usable at the end of the survey and were used for the data analysis. Data were analyzed using descriptive statistics, farm budgeting analysis, Gini coefficient, marketing margin analysis etc. The result of the analysis revealed that most players in the industry (91.67%) were males who were mostly married (69.17%) and had modern education. The result of the Gini-coefficient (0.870) shows that the market structure of fresh fish is inefficient, thoughthe venture is highly profitable. The marketers also face a lot of constraints in their activities, but it was recommended that marketers be provided with credit facilities, infrastructures, storage and processing facilities.