Influence of socio-demographics of leisure travellers on service experience equity

Abstract

This paper investigates the influence of socio-demographic characteristics of domestic leisure travellers on evaluation of service experience equity in three hotels offering hedonic service in Kaduna city, Nigeria. Data for this research were obtained using 284 questionnaires, and the results of this research indicate a non-existence of an association between educational status and the dimensions of service experience equity while gender, age, marital status, type of occupation, and income level significantly affect at least one dimension in varying proportion. On the overall, income level of leisure travellers has the highest significant main effect on evaluation of service experience equity in the hotels. Moreover, higher income earners tend to show high expectation, and preference for quality, alluring hedonic service.