Social media networks and entrepreneurial media firms’ sustainability in Minna Metropolis.

Abstract

The challenge of building and sustaining high performance organization and operationalising transport, logistics and supply chain system during economic recession and insecurity in Nigeria has been a concern for many media organization. Whilst entrepreneurship exploits every challenge as an opportunity, innovation in Information and Communication Technologies (ICTs) has brought about a remarkable change in executing majority of business activities, the management of transport system and media firms. Hence, this study investigates the influence of social networks on media firm’s sustainability in Minna metropolis. The study focuses on Facebook, LinkedIn and Twitter based on social exchange theory. Three research questions were raised at P<0.05 level of significance. Primary data was used in the study through the survey monkey for 100 marketing department staff across 10 registered media organizations on the sample frame. A census-based method was employed since the population was not so as to have a robust result. The data were analyzed with the aid of descriptive and inferential statistics; the results revealed that Facebook, LinkedIn and Twitter are statistically and significantly related to sustainability. The study therefore recommends that media firms should consciously take advantage of the social media networks especially the Facebook, LinkedIn and Tweeter to improve and enhance their sustainability. Also, to provide short-term courses and training for employees on the professional use of Facebook, LinkedIn and Twitter for organizational survival.