The Bridge to Economic Prosperity: The Role of English Language Communication in Entrepreneurship.

Abstract

Entrepreneurship is crucial for the development of any country because of its ability to drive economic growth. Economies flourish because entrepreneurs adapt to changing times to supply the needs of their communities through the application of information, imagination, and initiative as they strive to derive greater or different values from a country’s human and natural resources. In doing so, language, the most important communication tool at the disposal of human society, is employed to articulate business ideas, to set up enterprises and to interest the public in the products or services that arise from them. The following takes a close look at three communication theories that entrepreneurs utilize in their attempts to achieve entrepreneurial success. The role of the English language is examined in some detail and factors responsible for its dominance in the business world are scrutinized for the implications it has for the development of effective entrepreneurship in the emerging economies of Africa.