Effective Communication and University Administration

Abstract

Communication is central to human life and takes place all the time. This paper looks at the nature, elements and types of communication with a particular emphasis on organizational communication. Specifically, the paper examines how communication can be deployed in the university system to achieve effective administration. Elements of communications as they apply to university administration and the choices available to the university administrator are highlighted; instruments of communication that are available to the administrator and their appropriateness as to the situations are analyzed; the different segments that make up the university’s publics are outlined; and factors that constitute noise, thus detracting from effective communication and the attainment of set goals are looked into. The paper emphasizes the importance of understanding the nature of communication, choosing appropriate channel depending on the public and situation, and minimizing noise for effective and efficient university administration.