Determinants of Information and Communication Technology (ICT) use in the marketing activities of poultry farms in Epe Local Government Area of Lagos State, Nigeria

Abstract

ABSTRACT The study focuses on the determinants of the rate of adoption of ICT in area. The objective of the study as to determine the rate of ICT products A random sampling technique was used to select a total of 60 respondents in the study area (15 wards in Epe LG.A of Lagos State). Data were obtained through questionnaires and interview schedule. Data were analyzed using descriptive statistics and Tobit regression model. The result of the analysis reveals that poultry farmers in the area have been using ICT compliance in running their business. The result of the analysts also shows that education has a positive correlation with the rate of adoption of ICT, while age has a negative correlation. Findings from the study also revealed that print media and mobile telephones are the instrument of ICT compliance. It was however, evident that certain infrastructural facilities like power supply are inefficient and recommendation were made for the increase awareness on the use of ICT through extension education be provided in order to ensure effective utilization of ICT for poultry business in the area.